Debbie began her career in marketing and business development in 1999, shortly after graduating from Sheffield Hallam University with a degree in Business & Finance. In 2001, she joined the globally renowned BAUER Group, a German-owned leader in foundation engineering, marking her entry into the construction and geotechnical sectors. Following five years in senior marketing and business development roles across various industries, Debbie realised a long-held ambition in 2007 by founding Jooce Marketing & PR Ltd. The company specialises in supporting construction businesses, with a strong focus on the geotechnical sector. Jooce’s impressive client portfolio includes three of the UK’s leading geotechnical membership organisations: the British Geotechnical Association (BGA), the Federation of Piling Specialists (FPS), and the British Drilling Association (BDA). Debbie is passionate about helping clients raise their profile, deliver consistent, impactful messaging, and ultimately win work. A committed advocate for equality, diversity, and inclusion (ED&I), she is particularly focused on championing the role of women in geotechnics and the wider construction industry. She is an Associate Member of the Institution of Civil Engineers (ICE) and sits on the Editorial Board of Ground Engineering magazine. A keen networker, Debbie thrives on making connections that bring people and businesses together. Outside of her professional life, she enjoys weekend getaways, keeping active at the gym, and spending quality time with her beloved pets.