Debbie’s career in marketing and business development started in 1999, after graduating from Sheffield Hallam University with a degree in Business & Finance. She joined the German-owned global foundations giant, The BAUER Group in 2001. In 2007, after five years holding senior marketing and business development roles within a range of sectors, Debbie founded Jooce Marketing & PR Ltd, fulfilling a dream to own and manage a business. Jooce provides marketing and business development support to construction companies and boasts a strong portfolio of client’s operating predominantly in the geotechnical sector, including three industry leading geotechnical membership organisations – The British Geotechnical Association (BGA), The Federation of Piling Specialists (FPS) and the British Drilling Association (BDA). Debbie prides herself on helping her clients raising their profile, delivering consistent messages and win business. She is passionate about ECDI, and in particular promoting women in the geotechnical and wider construction sector. Debbie is an Associate Member of the Institute of Civil Engineers (ICE) and sits on Ground Engineering magazine’s Editorial Board. She is an avid networker and enjoy connecting people and businesses together. Outside of work, Debbie is a volunteer at Warrington Foodbank, working as its social media strategist, and supports Manchester and Cheshire Dogs’ Home in its various fund-raising initiatives. Debbie time enjoys weekend breaks in the UK, practising yoga, and spending time with her fur babies.