My career in marketing and business development started in 1999, after graduating from Sheffield Hallam University with a degree in Business & Finance. I joined the German-owned global foundations giant, The BAUER Group in 2001, after gaining experience in marketing, as a marketing assistant for two years prior. In 2007, after five years holding senior marketing and business development roles within a range of sectors, I founded Jooce Marketing & PR Ltd, fulfilling a dream to own and manage a business. Jooce Marketing & PR provide marketing and business development support to construction companies and boasts a strong portfolio of client’s operating predominantly in the geotechnical sector, including three industry leading geotechnical membership organisations – The British Geotechnical Association (BGA), The Federation of Piling Specialists (FPS) and the British Drilling Association (BDA). I pride myself on helping her clients raising their profile, deliver consistent messages and, win business. I am passionate about ECDI, and in particular promoting women in the geotechnical and wider construction industry. I am an Associate Member of the Institute of Civil Engineers (ICE) and sit on Ground Engineering magazine’s Editorial Board. I’m an avid networker and enjoy connecting people and businesses together. I am a volunteer at Warrington Foodbank, working as its social media strategist, and support Manchester and Cheshire Dogs’ Home in its various fund-raising initiatives. In my spare time I enjoy weekend breaks in the UK, practising yoga, and spending time with my fur babies, particularly my doggo, Macy.